Start with the intended decision
The work begins with the audience and what the pitch needs them to understand. We made that argument the foundation for presentation planning.
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Shipfire Product · Sales presentation platform
Pitchforge
From disconnected sales material to a product workflow for a clearer pitch.
Project focus
- Narrative
- Sales workflow
- Presentation
The product we set out to build.
Pitchforge’s starting problem was the work hidden behind a sales deck: notes, old slides and claims that needed a clearer argument. The product needed to help teams organise that thinking.
We shaped a workflow from audience and intended decision to narrative, evidence and review. Presentation planning follows those choices, so the deck has a coherent story to carry.
The constraints that shaped the work.
The boundaries that mattered
- Keep the workflow useful before visual presentation work begins
- Make the relationship between claims and evidence visible
- Support revision while preserving the structure of the story
- Avoid turning the first release into a general-purpose design tool
The decisions behind the product.
Connect each claim to its support
Research and supporting material stay with the relevant part of the story. Reviewers can inspect the basis for a claim and identify gaps.
Make revision part of the product
Feedback attaches to specific sections of the narrative. Teams can improve the argument while retaining the context of earlier decisions.
A stronger story before the slides.
- Define the audience and desired decision
- Build the core sales narrative
- Attach evidence and supporting material
- Review and refine the argument
- Prepare the presentation structure
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